← All work

No. 09

Everdene

Seasonal plates, shot to be craved.

Role

Creative director, freelance

Years

2024

Client

Virgin Hotels NYC

Disciplines

Brand, Photo, Social, Print

Everdene chicken with salsa verde and red wine

The challenge

Everdene’s menu changes with the seasons, so its content has to keep up.

The idea

Warm, close, appetite-first photography for every menu and cocktail change.

What I made

Menu and cocktail photography

Social, email and print

Holiday events, seasonal menus and the newsletter.

U.S. Open cocktail menu
Mother’s Day brunch social post
Easter weekend postcard
Girl dinner and jazz brunch email header

Credits

Creative director: Billy Aberle

Client: Virgin Hotels NYC

Let’s make something.