Creative director. Brand builder.
10+ years turning big ideas into campaigns, content and experiences that work.
Open to full-time, contract, freelance and temp work · NYC or remote
BrandCampaignsPhotoVideoSocialGraphicsBillboardsArenasExperientialWebAI workflows
Selected clients
Virgin Hotels · SiriusXM · Verizon · NBA · AT&T · Lego · Wells Fargo · Xfinity · Qatar Airways · Geico · Jack Daniel’s · Under Armour · NewYork-Presbyterian · New York Giants · Phoenix Mercury · Florida Panthers · GHD · Kim Crawford · Lime-a-Rita · NRF · Fishbowl · Tap Room · Bango · Aitana · The Riff Raff Club · Everdene · The Ivory Peacock · Tavern on Jane · Ploume · Akdeniz Mediterranean · Le Piment Sorcier · Privé House · Idaho Bar · The French Workshop · Salt Shack · Surf Shack · The Boat Yard · Overlook · Island Time Hospitality
Selected work
All work, 21 projects →
01 Tap Room / Nine bars, one game-day feeling.
02 SiriusXM × Tom Brady / A goodbye at billboard scale.
03 Virgin Hotels New York City / Every outlet, its own appetite.
04 Bango / Bowls, smoothies and a brand built to grow.
05 Verizon / Brand you can see from the upper deck.
06 The Riff Raff Club / A cocktail club with a point of view.
07 Aitana / From the pass to paid social.
08 Fishbowl Inventory / One rebrand, US to APAC.
09 Everdene / Seasonal plates, shot to be craved.
What I do
I build brands people want to look at.
I’m a New York–based creative director and photographer. I lead creative across multi-location brands, with work that spans brand, campaign, digital and content.
I also build the systems behind the work: brand kits, content libraries and shoot cycles that let a lean team ship like a big one.
At Upstream I’ve built AI into how a 20-location group plans, produces, proofs and ships creative. AI makes the work faster. The taste is still mine.
Kind words
I have worked with Billy on several projects! He is my go-to for clear creative and intentional design execution! He not only understands it creatively but also strategically which makes the process so much smoother and the outcomes so much more effective! I highly recommend for any project!
Billy is fast, reliable, and a pleasure to work with. Our department has used him for multiple projects over the years and he always delivers. He is responsive and proactive and he works quickly to meet our extremely tight deadlines.
Billy is a consummate professional and a joy to work with. His sense of urgency, breadth of knowledge and style have helped my business immensely. Highly recommend.
On the side
I also write musicals.
Book, music and lyrics with my writing partner Chris Sabol. Straight Forward has played Off-Broadway and had an industry presentation in London.
See the writing →
Let’s make something.
Based in NYC. Open to full-time, contract, freelance and temp work.