No. 11
A bar brand built for the feed.
Role
Creative director, freelance
Years
2024
Client
Idaho Bar NYC
Disciplines
Brand, Photo, Video, Social, Print
The challenge
Idaho Bar was new to East 13th Street and needed a brand, a menu and a reason for the neighborhood to keep coming back.
The idea
Lean all the way into Idaho: potatoes, gem-named cocktails and a weekly lineup of trivia, bingo, football and live music, shot and posted like a regular.
In motion
What I made
Trivia, bingo, football, live music and the gem cocktails, posted every week.
Credits
Creative director: Billy Aberle
Client: Idaho Bar NYC
Next
12 The Ivory Peacock →