No. 02
A goodbye at billboard scale.
Role
Designer, freelance
Years
2021–22
Client
SiriusXM
Disciplines
Campaigns, OOH & Arenas, Motion, Social
Times Square spectacular at the Marriott Marquis, February 2022
The challenge
When Tom Brady retired in early 2022, SiriusXM wanted to thank the host of Let’s Go! in public, in New York and Los Angeles.
The idea
One bold congratulations system, built to scale from a Times Square spectacular to street-level boards in LA and social.
In motion
The boards
What I made
The work
Credits
Design: Billy Aberle
Client: SiriusXM
Next
03 Virgin Hotels New York City →